Creative Direction

Style repositioning

Inspired by colors

  • Client Coliseum
  • Project Style repositioning
  • Country Russia
  • Year 2020

The stylistic repositioning of the Coliseum finds in the brand its identity development, where the concepts of comfort and color emerge. On set, the bond between people and spaces becomes the fundamental ingredient to create value and beauty.
The environments are treated in every detail from design to styling, from furniture to upholstered, up to the choice of accessories.
Each set features a dominant tone that identifies key concepts such as safety, familiarity, beauty and accessibility.

Comfortable spaces to feel good

The concept of comfort is understood as a not measurable subjective sensation, a viable design philosophy. Comfortable spaces, places to feel good, feel comfortable and not only. The story of a familiar everyday life in lived and personalized spaces.

Next project

Brera Launch